Our story

How TZAP Marketing started, and where it is going

A one-person company from a small town in West Bengal, building the software and marketing systems that Indian small businesses actually need.

On this page

Starting from Rupnarayanpur

TZAP Marketing was registered in 2024 as a One Person Company under the Companies Act, operating from Rupnarayanpur in West Bengal. Starting outside a metro was a deliberate constraint rather than a limitation: the businesses we understand best are the ones around us — traders, service providers, coaching centres and small manufacturers who need the same digital capability a Bengaluru startup takes for granted, at a price that makes sense for their turnover.

What we do

The work sits in four areas, and most clients use more than one.

  • Digital marketing. SEO, Google Ads, Meta Ads and social media for businesses that need enquiries, not impressions.
  • Websites and applications. Business sites, landing pages, e-commerce, and Android and iOS applications.
  • AI and automation. Chatbots, workflow automation and custom AI tools built around how a business already works.
  • Security and infrastructure. Cloud setup, data protection and monitoring for businesses that have outgrown shared hosting.

The products we build for ourselves

Client work funds product work, and product work makes the client work better. Everything below started as something we needed and could not buy.

  • NOVIMI — an AI platform covering chat, image generation, writing and voice, with its own token system.
  • SpoRush — sports technology for cricket engagement, predictions, rewards and fan participation.
  • GrowZap — social media growth, engagement and promotion tools for creators and businesses.
  • TZAP Blog & Tools — the free calculators and guides you are reading now.

Teaching as part of the work

We run a free Hindi course on content and digital marketing on YouTube, with live classes. It is not a lead magnet. Most of the people who take it will never be clients, and that is fine — the skills gap in Tier 2 and Tier 3 India is real, and a business that understands what it is buying is a better client than one that does not.

Where this is going

When the calculator is not the hard part

TZAP Marketing builds the marketing, websites and growth systems behind the numbers — for businesses across India.

Visit TZAP Marketing