Gour Paul is the Founder and Director of TZAP Marketing OPC Private Limited, a technology and digital marketing company registered in West Bengal. He builds AI products, software and online platforms for Indian businesses and creators, and writes most of the tools and guides published on this site.
From a village school to writing software
His education ran from 2005 to 2022 — Radhaballabhpur Village School, then Debalkunda from Class 6 to Class 8, then Nala from Class 9 through to a Bachelor of Arts. Resources were limited throughout, and the path was not a straight one.
He is direct about what that taught him: a degree is one source of knowledge, not the only one. The rest came from experiments, failures, and work that had to function in the real world rather than pass an examination.
Markets first, then code
In 2016 he began studying the share market. What started as an interest in prices became an interest in the mechanics underneath — risk, capital, how a business actually makes money and how it loses it. That framing still shows up in his work: most of the calculators on this site exist because the number a dashboard reports is rarely the number that decides whether something is worth doing.
Programming came in 2018, and it came from need rather than curriculum. Software development, and later artificial intelligence, became the tools he used to build things instead of buying them. He is self-taught, and treats that as a working method rather than a limitation — the products are the proof of whether the learning worked.
Building TZAP Marketing
TZAP Marketing was registered in 2024 as a One Person Company. The work spans digital marketing, websites and applications, AI and automation, and the infrastructure underneath all of it. Clients are largely Indian small and mid-sized businesses — the kind that need real digital capability at a price that matches their turnover.
Client work funds product work, and product work makes the client work sharper. Three products are in active development:
- SpoRush — sports technology built around cricket engagement, predictions, rewards and fan participation.
- NOVIMI — an AI platform covering chat, image generation, writing and voice, with prepaid and subscription access, alongside digital learning, freelancing and job opportunities.
- GrowZap — social media growth and engagement tools for creators and businesses, covering promotion, opportunities and growth measurement.
Alongside them sits TZAP Blog & Tools — thirty-five free calculators and a growing set of guides, all of which started as something needed internally and could not be bought.
Teaching, and why it is part of the work
He runs a free Hindi course on content and digital marketing on YouTube, with live classes. It is not a lead magnet. Most people who take it will never be clients, and that is the point — the digital skills gap in Tier 2 and Tier 3 India is real, and a business that understands what it is buying makes a better client than one that does not.
What he is working towards
The stated ambition is to keep learning, build technology businesses that last, create opportunities for other people, and develop products from India that can compete internationally rather than only locally.
He started from a village school. The ambition was never that size.